As an entrepreneur, you’re always on the lookout for how to best create and attend events. And while it’s important to know how to be more visible, it’s also essential to understand what makes a successful event. Event planning is a complex process, but here are some tips and tricks that will help you plan and execute an effective event successfully. These have been put together but our contributors who have spent their free time researching how to plan and conduct successful events. While none of the writers work in the industry, they all have a keen interest in this area.